You have four main branding opportunities on your YouTube homepage: So you're going to want to put some thought into your channel branding. Once you’re up and running with video, it’s essential to package your YouTube channel with eye-catching graphics and copy that hooks new viewers. This makes it super easy to clip your videos into Shorts while attributing and linking to your original video, which not only saves you time and makes the most of your existing content, but also provides Shorts viewers with a one-click journey to your full episode. YouTube has a very cool new feature that allows you to edit Shorts from your full episodes within the app. “Shorts drive more traffic to our channel.” This pulsing method of short and long seems to be highly effective and backed by YouTube’s in-house advice. “Post shorts before and after posting your episodes,” suggests Cami Rodriguez of The Double Teamed Podcast. ![]() Right now, the folks at YouTube are pushing Shorts hard (trying to compete with TikTok and Instagram Reels). ![]() Whatever format you can manage, it will pay to play into YouTube’s formats. The bottom line: reach for the best production quality you can, and try to up your game as you go. Eighty percent of the top-watched videos feature hosts on video, and those videos get an average of two times the views compared to those that use a static visualization.īut you can establish a presence and get some of the benefits just by repurposing your full-length audio episodes for YouTube with a static background image, as simple as using your podcast’s cover art. According to YouTube’s analysis, “podcasts on YouTube with video - particularly those featuring hosts on camera - are performing better than podcasts with just static visuals.” Ideally, you'll be posting a mix of all three types of videos, as well-produced and packaged as possible. For podcasters, here are the three categories you’ll want to put your energy into: Gamers, beauty vloggers, and comedians take different approaches based on their content and their audiences. We'll start with the basics.Īll YouTube isn’t alike. In this article, we’re going to go over tips for how to do just that. That means setting up your channel properly and doing a few things to optimize your video approach. ![]() Still, if you’re going to do the extra work, you want to give your show the very best chance of reaching those YouTube masses. Video podcast: A workflow that won’t kill you ![]() But remember: you’re not trying to win an Oscar here, just make sure you can be found on the world’s second-largest search engine. You’ll have to incorporate video into your workflow somehow. So let’s agree that getting your podcast onto YouTube is a good idea. Last October, in an interview for my newsletter, Podcast Bestie, Jay said he’d even seen his audio audience grow since launching the video version of his show. “The video show has definitely opened me up to a wider audience,” says Jay Clouse, the host of Creative Elements. Two other 2022 podcast reports - from Culumus and Luminate, respectively - showed the same thing.īy now, plenty of podcasters have made the leap to video, and many can confirm what the data says. In Voices’ 2022 Podcast Advertising Report, listeners put YouTube ahead of Spotify, Apple Podcasts, and all the other audio platforms. Unless you’ve been living in a cave with no wifi, you’ve heard that YouTube is now the top platform for podcast listening.
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